Punjabi Parchar is a Lahore-based non-profit, non-political, and non-religious organization established on 29th August 2014. Since its inception, the organization has played a pioneering role in the revival and promotion of the Punjabi mother tongue in Pakistan. Comprising a dedicated team with a shared vision, Punjabi Parchar works tirelessly to achieve its mission through clear, strategic goals and innovative approaches.
With a strong background in brand activation and mass communication, the organization leverages modern tools and techniques, including social media, print media, and electronic platforms, to spread awareness about the importance of Punjabi language and culture. Unlike many other organizations that focus primarily on literary circles, Punjabi Parchar aims to broaden the Punjabi language movement and reach a wider audience, including the everyday people of Pakistan. The organization believes that the promotion of Punjabi should not be confined to academic discussions but should be embraced by all, ensuring that the language becomes a part of daily life and is revitalized across various sectors of society.
International Punjabi Conference
The International Punjabi Conference, hosted by Punjabi Parchar, is a global event that brings together Punjabi scholars, language advocates, artists, and community leaders from around the world to celebrate and promote the Punjabi language and culture. Since its inception, the conference has become a key platform for discussing the future of Punjabi, addressing challenges in language preservation, and exploring innovative ways to keep it alive across generations. The event features insightful panel discussions, workshops, cultural performances, and art exhibitions, all aimed at fostering collaboration among the global Punjabi diaspora. By uniting people from different corners of the world, the conference highlights the significance of Punjabi as a living, evolving language and cultural identity, while encouraging its broader use in modern society.
Through this international gathering, Punjabi Parchar plays a crucial role in revitalizing the Punjabi language, ensuring it is not only preserved but also embraced by future generations. The conference encourages cross-cultural dialogue and provides a space for learning, sharing, and collaborating on strategies to strengthen the global Punjabi community.
Culture Days & Mother Language Days
Punjabi Parchar proudly celebrates Punjabi Culture Day and Mother Language Day as part of its ongoing efforts to preserve and promote the rich heritage of the Punjabi language and culture. These events are held annually, bringing together people from all walks of life to honor and celebrate the vibrancy of Punjabi traditions, language, and identity.
Punjabi Culture Day is a day dedicated to showcasing the diverse cultural aspects of Punjab, including its traditional music, dance, art, cuisine, and clothing. The event features cultural performances, art exhibitions, and live music, allowing participants to experience the beauty of Punjabi culture firsthand. It serves as a reminder of the deep-rooted history and heritage of Punjab, emphasizing the importance of preserving these traditions for future generations.
Mother Language Day, celebrated on 21st February, aligns with the global movement to promote linguistic diversity and multilingualism. This day highlights the significance of Punjabi as a mother tongue and aims to raise awareness about the need to preserve and promote native languages. Punjabi Parchar marks the day with educational seminars, language workshops, poetry readings, and cultural performances to emphasize the importance of speaking and teaching Punjabi at home and in the community.
Both events are a testament to Punjabi Parchar’s commitment to revitalizing the Punjabi language and culture, fostering pride among the younger generation, and encouraging people to embrace their linguistic and cultural heritage. Through these celebrations, the organization continues to strengthen the Punjabi identity and ensure that the language and culture thrive in an increasingly globalized world.
Founders
Ahmad Raza Punjabi – Chairman and Tariq Jatala – General Secretary are the dynamic leaders driving the mission of Punjabi Parchar. Ahmad Raza Punjabi’s leadership and strategic vision have been instrumental in promoting Punjabi language and culture through key initiatives like the International Punjabi Conference and Punjabi Culture Day. Tariq Jatala, with his expertise in mass communication, handles the organization’s day-to-day operations, ensuring successful execution of cultural events and outreach programs. Together, they lead a passionate core team dedicated to preserving and advancing the Punjabi heritage globally.
Conclusion
Punjabi Parchar continues to play a pivotal role in the preservation and promotion of the Punjabi language and culture, both in Pakistan and within the global Punjabi diaspora. Through the visionary leadership of Ahmad Raza Punjabi and Tariq Jatala, the organization has successfully launched a variety of initiatives—ranging from cultural events to educational programs—that engage the community and raise awareness about the importance of maintaining Punjabi as a living language. With a strong, dedicated core team and a clear focus on cultural revival, Punjabi Parchar is ensuring that the legacy of Punjabi language and traditions is passed on to future generations, helping it thrive in an increasingly globalized world. As the organization continues to grow and expand, its mission remains steadfast: to empower individuals to embrace their Punjabi heritage, connect with their roots, and contribute to the preservation of this rich cultural legacy.
